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The Importance of Marketing in Developing Artist Brands
There are millions of quality artworks out there, but not all of them are well sold. To ensure a place for themselves in the art market, artists employ a variety of marketing strategies to grow the value of their art. From unusual outfits to provocative collaborations, here are a few marketing tricks that helped artists gain more publicity and turn themselves into global brands.
Yayoi Kusama
Even in her 90s, Yayoi Kusama dresses to be unforgettable. Red wigs, witch’s hats, sorcerer’s robes, and polka dots-infested clothing have become synonymous with the Japanese artist. Being on the art scene since the 1960s, she regained her popularity in 1993 when she was selected to represent Japan at the Venice Biennale. Her Infinity nets and Infinity rooms are all the rage on social media with thousands of people sharing selfies under the #infinitekusama hashtag including celebrities like Katy Perry, Martha Stewart and Adel (who even preformed inside one of Kusama artworks). So what is the secret of her success?
Apart from the undisputed talent, originality and superb craftsmanship, many think that embracing consumerism helped make…
