Image by Ialo Hernandez via Unsplash

Art & the Digital Era: How to Buy Art on Instagram

In recent years, Instagram has become the art collectors’ favorite tool for sourcing and buying art. According to Hiscox Online Art Trade Report, 65% of art buyers choose Instagram as their preferred way of following artists and art-world developments. It’s not surprising after all, as Instagram has many advantages compared to other online art procurement channels.