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Art & the Digital Era: How to Buy Art on Instagram
In recent years, Instagram has become the art collectors’ favorite tool for sourcing and buying art. According to Hiscox Online Art Trade Report, 65% of art buyers choose Instagram as their preferred way of following artists and art-world developments. It’s not surprising after all, as Instagram has many advantages compared to other online art procurement channels.
It is picture-oriented, easy to access by phone and (unlike art galleries and eCommerce sites), it introduces people to new art, without the constant pressure to buy. If you are thinking about using Instagram for engaging with art, follow these valuable tips to get off on the right foot.
Which Art Accounts to Follow on Instagram
A great way to start your search for the perfect artwork on Instagram is by following museums, galleries, and art professionals who are considered to be the influencers in the field. For example, following prominent auction houses like Christie’s and Sotheby’s will help you find out what’s for sale at the upcoming auctions.
Internationally acclaimed galleries like Pace and Hauser & Wirth use Instagram…
